AlwaysON to Address Global Telecoms Industry

Released on = June 27, 2006, 1:13 pm

Press Release Author = Zed PR

Industry = Telecommunications

Press Release Summary = George Zaremba, CEO, AlwaysON, is to address the industry at
Global Telecoms' Business' prestigious 'Networks in the 21st Century' event in
London on Wednesday June 28, 2006. He will discuss how businesses are screaming out
for the services that BT's promised new network, 21CN, will deliver - now.

Press Release Body = Reading, Berks - 27 June 2006 - George Zaremba, CEO, AlwaysON,
is to address the industry at Global Telecoms' Business' prestigious 'Networks in
the 21st Century' event in London on Wednesday June 28, 2006.

Zaremba will discuss how businesses are screaming out for the services that BT's
promised new network, 21CN, will deliver - now.

It takes a while to turn a moving juggernaut: organisations are simply unable to
wait for the industry's 'big boys ' to deliver their network upgrades, leaving the
playing field wide open for more agile service providers that have already made
investments and gained vital experience. Zaremba will look at how these newer
players are shaping up and their impact on the industry's landscape.

"Businesses tend to be regarded by operators as a cash cow," said Zaremba.
"However, most businesses do not want to be stuck with an outmoded service.
Increasingly they are demanding the ability to work with far greater freedom, aided
by new technologies and services that are relevant to the business needs of the 21st
century. I'm not sure that the bigger players are flexible enough to deliver this
just yet. Companies like AlwaysON, by contrast, already are."

AlwaysON implemented its next generation network in 2000. It was first to market
with an hosted IP Telephony service in 2002 and has gained the vital experience
necessary to deliver business-class VoIP and data services to small and medium sized
enterprises (smallest implementation five users, largest over 800).

"Implementing the technology is just the start," added Zaremba. "The real challenge
is creating services and a delivery experience to meet the needs of demanding
customers. When their technology finally reaches the right page, it will be the
next hurdle for those 'big boys' to face."

Zaremba's presentation will be made available on-line from Monday July 3rd, 2006,
at: www.alwaysongroup.com

Notes to Editors:
George Zaremba will be talking on Wednesday June 28, 2006 at 2.30 pm.
About AlwaysON Group
AlwaysON (ww.alwaysongroup.com) AlwaysON is the market leader in business-class VoIP
and data services that enable companies to thrive in the networked economy. Its IP
Telephony services and business applications are delivered over secure private
networks that enable companies to work more flexibly and with greater efficiency,
while cutting costs. With its market making focus on 'self-service' and 'pay as you
use', AlwaysON is unlocking high-end business tools for small and medium sized
enterprises (SME) through channel partners.
AlwaysON planned for growth from the outset, and has integrated leading
carrier-grade vendors' technology to offer scalability, resilience and
service-creation flexibility.

Media Contacts
Claire Thompson, PR Consultant
Zed PR
+44 (0) 118 969 8966
cthompson@zedpr.co.uk

Nick Horsfield, Marketing Director
AlwaysON
+44(0) 845 241 8300
nhorsfield@alwaysongroup.com



Web Site = http://www.alwaysongroup.com

Contact Details = Claire Thompson, PR Consultant
Zed PR, Old Linpac Building, Headley Road East, Woodley, Reading RG5 4HY
+44 (0) 118 969 8966
cthompson(@)zedpr.co.uk (removing anti-spamming brackets)

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